#circulardesign A new mindset for business

A new mindset for business is emerging. It's worth around a trillion dollars, will drive innovation in tomorrow’s companies and reshape every part of our lives. But making the shift isn't easy. That's why we created this guide with the Ellen MacArthur Foundation—to help innovators create more elegant, effective, creative solutions for the circular economy. Solutions that are invaluable for people, give businesses a competitive advantage, and are regenerative for our world. Welcome to the circular economy: ideo.to/circular. #circulardesign #circulareconomy